England's New World Cup Kit Breaks the Bank as Nike Steers Clear of Design Drama

England's new World Cup kit has finally arrived without the sort of design controversy that plagued Nike's Euro 2024 effort, when the manufacturer earned itself a fair bit of stick for splashing pink and purple across the back of the shirt.

This time around, the Swoosh has played it safe with the home strip—a clean, classically white number that won't have social media in meltdown before a ball is kicked. A rounded, striped collar sits at the neck with a small dark blue triangle at the front, while thin red pinstripes down the flanks are a knowing callback to the 1998 vintage.

The details reward the keen-eyed supporter. Hidden inside the collar is the phrase 'Happy and Glorious', a subtle tribute to the national anthem. The authentic match-worn version goes further still, weaving English-themed iconography into the fabric itself—stars commemorating the country's sole World Cup triumph and the national flag design among them.

The away shirt represents a proper throwback, centralising the badge and reverting to the red shade England wore in the 1966 World Cup final triumph at Wembley. Meanwhile, Jordan Pickford's goalkeeper kit channels the cult classic blue number from the early 1990s with its distinctive patterned design.

Here's where it gets painful for the wallet, though. Nike has priced the authentic version at £134.99, making it the priciest England kit ever flogged. The 'Stadium' alternative, which uses different materials to the players' actual match shirts, comes in at £89.99. Kids wanting to look the part will set their parents back £64.99.

White shorts for the tournament are available at £45 for adults and £32.99 for youngsters.