Liverpool Kit Prices Frozen for 2026/27 Season Following Fan Ticket Victory

Liverpool supporters appear to have secured a second consecutive win on the pricing front. Hot on the heels of the club's pledge to freeze ticket costs for 2027/28 after fan backlash, Adidas has now indicated that kit prices will hold steady for the 2026/27 campaign.

The German sportswear giant's latest Liverpool home shirt arrives on Tuesday 19 May, arriving several days after fresh kits for Manchester United and Arsenal. This timing follows Adidas's recent unveiling of Bayern Munich's new strip, which the Bavarian side debuted during their Champions League semi-final loss to PSG.

Adidas operates a standardised pricing framework across its Elite club portfolio, a category encompassing both Liverpool and Bayern. Consequently, Liverpool's new kit will almost certainly match Bayern's pricing structure – meaning fans escape another financial squeeze. The adult home shirt is expected to carry an £85 price tag, identical to this season's offering (though supporters can currently grab the existing kit for £50 during end-of-season sales on Liverpool's website).

Those after the authentic player version will need to find £120, while juniors' shirts are priced at £60. Long-sleeved options come in at £90 for adults, and anthem jackets featuring the fresh design will set buyers back £100.

Design-wise, the new strip represents a nostalgic nod to Liverpool's early-1990s era, specifically the celebrated speckled 'Candy' kit. Rather than reviving that sponsor, the shirt swaps it for modern partner Standard Chartered whilst maintaining the distinctive speckled pattern across the deep red base. Adidas's contemporary three-stripe logo graces the chest, whereas the away kit employs the brand's classic Trefoil – mirroring the company's approach across Europe's top-tier clubs.

The kit launches for purchase on Adidas's website.